Leading aquaculture producers Kvarøy and Blue Circle Foods, along with top feed company BioMar have announced production of salmon that offers superior nutrition through a 100 percent increase in marine omega-3 content, essential to heart and brain function, and overall good health. In addition, this farmed salmon contains one of the lowest levels of marine contaminants in the market and offers a fish-in, fish-out ratio of .47 to 1, setting a new standard for the aquaculture industry, according to the partners.

The improvement of Kvarøy and Blue Circle Foods salmon, is attributed to the company’s In the Blue feed. This feed utilizes sustainably optimized ingredients including microalgae, and marine ingredients derived from trimmings of wild-caught fish processed for human consumption. By increasing the amount of trimmings and microalgae in the feed, BioMar has improved In the Blue’s sustainability performance and omega-3 content while reducing reliance on wild fish stocks.

Unlike traditional aquaculture feed ingredients, In the Blue’s fish oil undergoes a special cleaning process to remove environmental contaminants including PCBs and dioxins. The feed does not include GMO’s, added hormones, antibiotics and synthetic pigments, and its sustainability performance has enabled Kvarøy to become a net provider of protein.

“We’re thrilled that our innovations in aquaculture have resulted in a more nutritious, clean and sustainable salmon,” said Bill Cole, president of Blue Circle Foods. “Our mission is always to make responsibly produced seafood more accessible to consumers, and In the Blue feed has helped transform that goal into reality. Our salmon is currently available for purchase in both our Blue Circle Foods and Changing Seas branded smoked salmon.”

In the Blue was publically launched in 2016 as a joint project between Blue Circle Foods, Kvarøy, BioMar and Whole Foods Market to drive sustainability by conserving marine resources and reducing environmental contaminants in farmed salmon. The feed earned Blue Circle Foods farmed salmon a “Good Alternative” rating from Monterey Bay’s Seafood Watch, and meets Whole Food Market’s Responsibly Farmed Standards.

“The feed innovation of Blue Circle Foods, Kvarøy and Biomar is nothing short of revolutionary for salmon aquaculture,” said Carrie Brownstein, global seafood coordinator for Whole Foods Market. “Utilizing processing trimmings and cleaning the oil not only keeps more wild fish in the ocean, but greatly reduces environmental contaminants in the salmon. We’re proud to partner with Blue Circle Foods by offering their innovative and sustainable products nationally in our Whole Foods Market stores.”