naxa_logoyoko_140128The Natural Algae Astaxanthin Association (NAXA) has completed its first round of testing of retail astaxanthin products, after earlier this year expanding the NAXA Verification Program to include retail products.

Twelve products were tested to verify that the source of astaxanthin as described on the label is derived from Haematococcus pluvialis. The NAXA Verification Program used HPLC test results to confirm that 10 of the 12 products tested correctly labeled the product as natural astaxanthin derived from Haematococcus pluvialis. Two of the products tested were not confirmed by HPLC to be astaxanthin derived from Haematococcus pluvialis.

“These tests were conducted at an independent laboratory with a great degree of proficiency in astaxanthin testing,” said NAXA President Scott Steinford. “The tests are important because they represent information not routinely tested by retail brands. The information from the ingredient manufacturer represents that the natural astaxanthin being sold is derived from Haematococcus pluvialis. However, the tests to verify this fact require a specialized test rarely conducted as part of routine astaxanthin analysis. NAXA is pleased to confirm the majority of the market is representing itself accurately, and encourages consumers to demand accurate labeling.”

The retail product tests conducted by NAXA were of products representing more than an estimated 80 percent of offered retail astaxanthin. Products passing the testing are eligible for the NAXA Verified Seal, which represents that the material used in the product offering is astaxanthin only derived from Haematococcus pluvialis and was produced using NAXA member material also verified through more rigorous testing.

Mr. Steinford added, “NAXA is mindful of the importance of confirming the quality and integrity of this essential ingredient. The NAXA Verified Seal and the testing behind it support that goal. We look forward to affirming the product provided to the consumer is confirmed through this third party independent verification. We recognize our duty and responsibility to the market with this Seal being a key component to affecting this responsibility.”

NAXA is a 501c(6) nonprofit trade association of manufacturers, growers and marketers of natural algae astaxanthin, derived from Haematococcus pluvialis. NAXA is dedicated to educating the public and dietary supplement industry about the health benefits of Natural Astaxanthin and the major differences between sources.