aturex is expanding its spirulina-based food coloring products with the addition of Vegebrite® Ultimate Spirulina, which offers all shades of blue and green when blended with Naturex’s natural yellows. The coloring properties are derived from the spirulina’s phycocyanin pigment.
The company’s new extraction line, which triples spirulina production capacity, has been introduced at the Naturex’s production site in Avignon, France. This expansion of manufacturing capacity was designed to meet the growing global demand for clean label blues and greens.
Naturex uses a gentle, water-based extraction process for Vegebrite® Ultimate Spirulina, providing a 100% natural solution delivering clean-label friendly, trehalose-free formulations, and available in various concentrations and formats.
“The natural color landscape is constantly evolving,” said Nathalie Pauleau, Global Product Manager for Colors. “Natural colors are now a prerequisite in many countries around the world. But health-conscious consumers want to go even further in their quest for transparency and must be provided with fully clean formulations, as minimally processed as possible.
“We are strengthening our coloring foods production capacity in Europe to provide our customers with vibrant colors that will help shorten ingredient lists. With the recent acquisition of Naturex by the Givaudan group – international creators of flavors and fragrances – the natural color category has become a key development area of business growth for us,” she said.