he Natural Algae Astaxanthin Association (NAXA) has announced that Healthy Origins® astaxanthin products have qualified for the NAXA verification seal. The NAXA Verification Program (NAVP) involves testing products to verify they contain natural algae astaxanthin derived from Haematococcus pluvialis algae. Healthy Origins sources its natural astaxanthin from Algatechnologies AstaPure® line.
Natural astaxanthin derived from Haematococcus pluvialis is the only type of astaxanthin that has been clinically proven to have health benefits in human studies according to NAXA, a 501c(6) nonprofit trade association dedicated to educating the public and dietary supplement industry about the health benefits of Natural Astaxanthin and the major differences between sources. They site numerous studies from around the world that have established that the use of natural astaxanthin derived from Haematococcus pluvialis is a potent antioxidant with proven human health benefits including joint and tendon health, skin health, brain and eye health.
“This rigorous third party analysis confirms that the source of the astaxanthin in Healthy Origins astaxanthin is from Haematococcus pluvialis algae,” said Scott Steinford, NAXA President.
Healthy Origins® is a Pittsburgh based distributor of nutritional supplements. Most of their active ingredients are patented branded ingredients manufactured by reputable suppliers who are leaders in their respective fields.
“Independent third party testing is crucial to helping build consumer confidence,” said Barry Eby, CEO of Healthy Origins. “We pride ourselves on only sourcing from reputable suppliers and achieving the NAXA verified seal reinforces that commitment.”