Algae-derived flexible BLOOM™ foam will be showing up in footwear, yoga mats, sporting goods, and toys.

Algae-derived flexible BLOOM™ foam will be showing up in footwear, yoga mats, sporting goods, and toys.

Meridian, Mississippi-based Algix LLC, a leading producer of algae bio-products, and Effekt LLC, an environmentally minded product and material development company in San Diego, CA, have announced the creation of the world’s first algae-derived flexible foams. Both companies are joining forces in a joint venture entitled Bloom Holdings LLC to commercialize the foam.

“Flexible foams have been overwhelmingly made out of non-renewable petrochemicals for decades,” said Rob Falken, Effekt’s and Bloom Holding’s Managing Director. “Over the past year we’ve worked really hard to create a suitable algae biomass alternative that doesn’t compromise performance and that delivers tried-and-true characteristics for all sorts of demanding applications.”

The foam is produced in a patented process that uses Algix’s dried algae biomass (GMO-free) which is solely collected from waste streams across the US and Asia. “We are literally turning a negative into a positive,” said Mr. Falken.

“Bloom Holdings has a strong commitment to being a values driven organization. We try to incorporate sustainability and practicality into everything we do. We want to help make more sustainable product options an accessible and easy choice,” said Mike Van Drunen, co-founder and CEO of Algix and a Managing Member of Bloom Holdings.

The brand name for the new flexible foam is called BLOOM™. Several intended applications for BLOOM foam include footwear, yoga mats, sporting goods, and toys. Manufacturing will begin in early 2016 in both the US and Asia.