Algenist, the beauty product brand birthed by former algal fuel, food and skin care developer Solazyme, has announced the launch of its newest innovation: GENIUS Liquid Collagen Lip. Inspired by GENIUS Liquid Collagen, Algenist’s best-selling facial serum, Liquid Collagen Lip is formulated with the same vegan collagen, but is designed to target the lip and mouth area.

GENIUS Liquid Collagen Lip fills out and smooths fine lines and wrinkles on the lips and around the lip area, improves the definition of the lip line, and replenishes and revitalizes lips. The product formula combines a high percentage of active plant-based collagen, patented Alguronic Acid – which is derived from naturally-sourced and sustainably-produced algae –botanical lip enhancers, and beads of microalgae oil. It is applied with a ceramic tip applicator.

Algenist reports that in results obtained following self-assessment of 85 women using the product twice daily:

After 10 days –

  • Fine lines on lips were smoothed out on 88% of subjects
  • Lip texture improved providing a good base for lipstick for 91% of subjects
  • Lips felt revitalized and replenished for 88% of subjects

After 28 days –

  • Lips felt nourished, softer, less crepey and smoother on 89% of subjects**
  • Fine lines were filled, on and around the lips, of 86% of subjects**

Algenist GENIUS Liquid Collagen Lip retails for $35 at Sephora stores and online at Algenist.com and Sephora.com.