Israel’s Algatech opened a New York City office to serve the North American market.

Algatech has announced the opening of Algatech Inc., a New York City-based subsidiary created to serve the North American market. The company has appointed Ken Seguine to lead the new operation.

Algatech’s expansion into the U.S. is intended to accelerate development of the growing market in North America for its leading microalgae ingredient brand, AstaPure®, as well as new microalgae sources in the pipeline. Algatech Inc.’s responsibilities will include the US, Canada and Mexico.

“I’m excited to join the team at Algatech and help them better serve the North American market with our new organic and non-GMO ingredients,” said Mr. Seguine. “Algatech specializes in the development and production of ingredients derived from algae. I am looking forward to contributing my background in organic agriculture, cosmetics and dietary supplements to the company’s activities.”

Mr. Seguine served as VP Sales and Marketing of UAS Laboratories 2013-2017, and was Executive VP consumer products at Savesta Life Sciences Inc. He brings more than 25 years of experience in the natural products industry with companies in both dietary supplements and personal care.

Gary Brenner, who was responsible for Algatech’s business development in the NAFTA markets since 2010, will lead the algal protein development project as part of the European Institute of Innovation and Technology consortium (EIT Food).

“We are committed to expanding our global marketing network and strengthening our presence in the NAFTA markets,” said Algatech CEO Hagai Stadler. “This includes highly qualified personnel recruitment, new product developments, and growing Algatech’s operation facilities in the Arava desert, in Israel.”