The Ooho container has a double gelatinous membrane created using sodium alginate and calcium chloride.

The Ooho container has a double gelatinous membrane created using sodium alginate and calcium chloride.

One of 12 winners of the 2014 Lexus Design Award, the Ooho algae balloon was created by three London-based designers to contribute a solution to the rising number of plastic bottles filling up landfills around the world.

The Ooho’s double gelatinous membrane is composed of sodium alginate made from brown algae, and calcium chloride. The spheres are created using gelification – a technique used in cooking and, according to its creators, it is hygienic, biodegradable, and even edible.

The spheres can be produced in different sizes, and cost about two cents each. Packaging labels can be added to the Ooho, between the two layers, without adhesive, and are edible too, if they’re made from rice paper, for example.

Ooho is due to go on sale in Boston later this year. “It is a new way of packaging that proposes an alternative to the plastic bottle,” say the inventors.

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