Anthony's Algae Facial Cleanser contains algae extract to moisturize and purify skin.

Anthony’s Algae Facial Cleanser contains algae extract to moisturize and purify skin.

J dropcapenny Muslin writes in makeitbetter.net about how, in the wake of trendy beauty product ingredients like argan oil and coconut oil, algae has joined the fray as a go-to additive that is extremely hydrating, softens and brightens skin, fights inflammation, and has loads of minerals, antioxidants and omega-3s, which help fight aging.

Some of the most recent market entries target moisturizing and skin repair. Origin’s Drink Up Intensive Overnight Mask, at around $25, uses avocado and apricot-kernel oil to hydrate, while Japanese macroalgae repairs skin and prevents future dehydration as well as signs of premature aging.

Developed by San Francisco-based Solazyme, the Algenist line of skin care products uses microalgae oil which, they say, “is clinically proven to keep skin hydrated five times more after 24 hours than untreated skin.” Algenist products also contain Alguronic Acid, a powerful anti-ager produced from microalgae. Their Algae Brightening Mask ($59) has brightening, smoothing, and hydrating benefits. The mask incorporates both micro and macro algae to exfoliate and even out complexion. Their Complete Eye Renewal Balm ($65) is a rich eye cream that hydrates, minimizes fine lines and wrinkles, and reduces puffiness.

Aubrey Organic’s Blue Green Algae Hair Rescue Conditioning Mask helps prevent split ends and breakage by strengthening the hair shaft.

Aubrey Organic’s Blue Green Algae Hair Rescue Conditioning Mask helps prevent split ends and breakage by strengthening the hair shaft.

Many acne-fighting products dry out skin, and while you don’t want to add oil to irritated skin, you still want to keep skin hydrated. Kate Somerville’s HydraClear Hydrating Acne Gel ($65) uses red algae to allow skin to stay moisturized without clogging pores. Bliss’s Triple Oxygen Ex-Glow-sion Vitabead-Infused Moisture Cream ($64) is a vita-bead infused daily facial moisturizer that includes oxygen and microalgae for radiant skin.

Fresh’s award winning Lotus Youth Preserve Face Cream includes blue-green algae helps to preserve collagen and elastin.

Fresh’s award winning Lotus Youth Preserve Face Cream includes blue-green algae helps to preserve collagen and elastin.

An Allure “Best of Beauty Award Winner for Best Facial Moisturizer,” Fresh’s Lotus Youth Preserve Face Cream ($42) lightweight daily moisturizer claims to keep skin hydrated for 24 hours. The addition of blue-green algae helps to preserve collagen and elastin. Renée Rouleau’s Hawaiian Nourishing Cream ($70) is intended for those with sensitive skin, rosacea or eczema. Hawaiian red marine algae alleviates redness, ginseng rejuvenates tired skin, and rose hip extract provides antioxidants.

Anthony’s Algae Facial Cleanser ($36) is a gentle, paraben- and phthalate-free cleanser containing algae extract to moisturize and purify all skin types, while helping prevent the look of wrinkles. And for hair damaged by chemicals or weather, Aubrey Organic’s Blue Green Algae Hair Rescue Conditioning Mask ($14) combines the vegetable protein of blue-green algae with shea butter, aloe, vitamins and minerals, to strengthen the hair shaft, helping prevent split ends and breakage.